Who Knew Press Releases Actually Work?!
March 24, 2011
This show was the first time I wrote my own press release and sent it out to every local contact I could think of/find. And who knew that sometimes people actually pay attention to them! I did it mostly as a formality, and maybe as practice, but didn’t expect it to actually lead to anything. For the most part, I don’t think people have actually gotten up to go see the show themselves, but they’ve at least posted the information in their papers and on their websites, or called me for a quick little write-up. And at the very least, it got Anahi Costa, of ArtseenVT to come check it out and write up a review. Not to mention it was great to finally meet her after working with her on Studio Center advertising… Science is Fiction is up for 2 1/2 more weeks so there’s still time, but I wanted to go ahead and share some of the fun publicity I’ve received so far.
Vermont Art Zine, online VT arts magazine–published back when I first sent out the press release
Seven Days, Vermont’s free newspaper–just published yesterday
ArtseenVT, online arts magazine–published this morning
I also got a great write-up in the RISD Alum magazine (pg. 13 and pg. 26 & 27) that happened to coincide with the launch of their new website, so the article ended up on the front page of the alumni section of the new site in addition to in print in the magazine! Had nothing to do with the press releases–just lucky timing.
And I’ve been trying to find some time to write a “Things Learned” entry after the Brooklyn Art Fair fiasco (before I forget everything!), but just to give you a sense of it, I found this article today, which is pretty accurate to my experience. Let’s just say I’m glad I’m not the only one who thought it was a catastrophe.